About
Understanding the Basics of Sales Sales is the lifeblood of every logistics, trucking, and freight business. Without consistent sales, even the best operations fail. Understanding the Basics of Sales is a practical, real-world course designed to teach you how to confidently sell your services, communicate value, and convert prospects into paying customers — without sounding pushy or inexperienced. This course breaks down sales into simple, repeatable systems. You’ll learn how to identify the right customers, start professional conversations, qualify leads, present your services clearly, and close deals that make sense for your business. Whether you’re selling drayage, trucking, warehousing, dispatching, or logistics services, this course gives you the foundation to build predictable revenue. What You’ll Learn -The fundamentals of sales and buyer psychology -How to identify and target the right customers -How to start professional sales conversations -How to qualify leads and avoid time-wasters -How to present your services with confidence -How to handle objections -How to close deals professionally -How to build long-term customer relationships Who This Course Is For Trucking company owners Dispatchers and sales reps Freight brokers Logistics entrepreneurs Warehouse and transloading operators Anyone selling logistics services
You can also join this program via the mobile app. Go to the app




